MTV Italy – global campaign
Client need / brief
Change from music to television.
Give to the public a positive and universal message.
Concept idea
Starting from a very simple concept and a little bit of Math ( “M” = MUSIC “TV” = TELEVISION ) we put together the famous “V” sign with all the MTV’s products and faces. This has been the winning key!
Activities
– Concept Idea
– Brand concept and design
– Promo concept
– Promo production
– Graphic element for press,
billboards and onair
– Art and Creative direction
Credits
Art direction, account and management
MDS – Milano design studio
Creative direction:
Fabio Berton
Video directors:
Matteo Bonifazio
Daniele Cocola
Fabio Berton
MTV Italy – global campaign - Out of Home - Maxi Billboard - Milan
A Universal, positive, transparent and loyal message. IN MTV WE TRUST!
A path through people beliefs and their unconditional love for music and brand properties.
