AC MILAN - ADV campaign

Client

AC MILAN is one of the most important world soccer club of all times.

Concept idea

We approached to the solution deeply focused in creating a social direct relationship between club and supporter “CLUB TO SUPPORTER” ( by us defined “C2S” ) based on “CLUB VALUES” sent via “SHORT MILAN MESSAGES”
( by us defined “SMM” ).

Activities

– Concept Idea
– design
– TV spot
– TV spot production
– Graphic element for press,
billboards “OUT of HOME”
and onair
– Art and Creative direction

Credits

for AC MIlan:
Francesca Scarpa
Vittorio Ferro

Creative direction:
Fabio Berton

TV SPOT – Official Film campaign 2015 / 16

I PROMISE

Club legends, team players and supporters, together to define much more than a relationship.

A promise of marriage, with faith till death do as part.

One of the most important team of all times.

“We are going to be a team of devils, our colour will be red like fire and black like our opponent’s fear.”

H.Kilpin, Milan 1899

found in our concept idea the “goal” to better involve supporters and visitors to the stadium in the next Italian soccer “A division” season ( Milan is the city of EXPO 2015).

After A.C. Milan pitch we approached to the solution deeply focused in creating a social direct relationship between club and supporter “CLUB TO SUPPORTER” ( by us defined “C2S” ) based on “CLUB VALUES” sent via “SHORT MILAN MESSAGES” ( by us defined “SMM” ).

We defined a typographic asset as unique graphic element used in the whole campaign ID.

With this solution the message has been able to be extremely direct and quick even thought that the campaign was planned to be ON AIR with 30″ TV Spot for the main Italian channels and subtitled for the web applications / OFF AIR with Press, city Posters and Maxi Billboards.